Affirmation Straw Series by Masaru Emoto

One of my notable projects includes “The Hidden Messages in Water,” a New York Times Bestseller written by Masaru Emoto in 2005. This book explores the intriguing, albeit pseudoscientific, concept that human consciousness can alter the molecular structure of water. Despite being backed by “exhaustive and wildly unscientific research,” this idea has captivated a wide audience. In this project, I delve into the creative process behind the book’s promotion and design, showcasing how we brought this unconventional theory to life through compelling visuals and engaging content.

You’ll discover my unique project focused on positive affirmations printed on glass straws. Our concept, “Drink and Feel the Positivity,” infuses everyday hydration with uplifting mantras. Each glass straw is designed to inspire and promote a positive mindset with every sip. Explore how we combine innovative design and meaningful messages to create a product that not only refreshes but also uplifts your spirit.