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Arganic Argan Oil

Arganic Argan Oil is a natural product line sourced directly from Morocco, known for its purity, authenticity, and luxurious benefits. For this project, I designed the packaging by combining hand-drawn elements with watercolor illustrations, bringing out the organic essence and artisanal quality of the brand. The visual identity reflects the brand’s commitment to sustainability and wellness, emphasizing its organic certification that assures consumers of the highest standard in natural skincare. Every detail of the design was thoughtfully crafted to connect with eco-conscious audiences who value beauty rooted in nature.

This project highlights my ability to merge artistry with branding strategy, creating a design that not only enhances shelf appeal but also communicates trust, quality, and authenticity. By integrating watercolor textures with clean typography and organic motifs, the packaging conveys a sense of elegance and purity, reinforcing the product’s positioning as a premium, certified organic oil. Through this creative direction, Arganic Argan Oil stands out in the natural beauty market, offering consumers not just a skincare essential, but a brand experience that reflects Moroccan heritage and sustainable living.

CLIENT:

Arganic Argan Oil

ART DIRECTION & CONCEPTOR:

Anggit Pangestuty

Designer:

Anggit Pangestuty