Airport Merchandise Singapore | Thailand | Middle East | Malaysia | Indonesia | Philippine

Groovy Map Co., Ltd, founded in 1999 by Bangkok resident Aaron Frankel, has delighted over a million travelers worldwide with its award-winning maps, covering 27 cities and islands over 19 years. As part of this global brand’s journey, I contributed as a designer for more than 20 creative items produced and distributed across Asia and Middle Eastern airports. My role went beyond design execution, it involved in-depth research, conceptual sketching, and detailed illustration to bring each product to life. Through this process, I helped translate Groovy Map’s travel spirit into functional, stylish, and memorable merchandise that connects with travelers on a personal level.

For Groovy Map, I designed a range of creative promotional items, including key chains, bottle openers, and various travel accessories, all developed with a strong branding identity that complements the company’s core products. To showcase this collaboration on my website, I use monochrome visuals with full watermarking to emphasize the exclusivity and protect the integrity of the designs. This project demonstrates my ability to combine research-driven design methods with illustrative artistry, creating products that not only support brand recognition but also become collectible items loved by travelers worldwide.